Over the last nine years Glasgow based artist Clara Ursitti’s work has explored smell the much overlooked and most subtle of our senses. Recently, in collaboration with scientist and perfumer, Dr. George Dodd, Ursitti has developed a smell-based matchmaking service entitled Pheromone Link.

 

Pheromones are chemical signals that are sent to the brain through smell as a means of communication. We all have our unique scent signature that is full of such messages, messages that are used to communicate our sexual status. We are naturally attracted to certain people, while others don’t interest us. Perhaps this is not a matter of taste, as the phrase goes, but a matter of smell! Volunteers are culled from the public via ads, emails and through YYZ, as follows: using our unique free system it is you that will make all the decisions. You decide how many people you want to meet. All our members are registered for your safety and security. All you do is send us your scent signature by wearing the Pheromone Link t-shirt provided. The scent will then be available for other members to interact with. If they are interested, we will contact you with a copy of their file. From this you can make the decision as to whether or not you wish to make contact. Alternatively, as a member, you can also interact with the collection of scents in the scent library and make contacts this way. The options are endless!